I came across an article today that discusses a new plugin for Firefox that will essentially allow users to visit websites without viewing Flash, text-based or banner ads. This new plugin called, Adblock Plus will even block Google AdSense messages as well as a number of other sponsored messages. Many may think this would pose a threat to the industry’s key players such as Google but they have yet to show concern. When discussing a company like Google you would have to imagine they have planned ahead for this thus their lack of concern. Will Google and and the other key players in this space maintain silence or will they reveal their plans and continue to outsmart the world as some may say they have continued to do?

The specific features of Adblock Plus don’t currently support user controlled filters thus also blocking the ads a user may ultimately prefer viewing. It will be interesting to see how this affects agencies like ValueClick as well as others who utilize online ads to promote their brands/offers. Will we see a change in the agency approach to the online space? Maybe not yet but how do you feel this may affect the online ad space in the near future? I for one believe this may not create as much rumble as it initially seems. but we’ll soon see.

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This entry was posted on Tuesday, September 4th, 2007 at 7:28 pm and is filed under Online. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.