Starting Up…The Ifficient Way
November 7th, 2007 | Online, PersonalAs you may have noticed my posting frequency has not been up to its normal standards the last couple of days. The reason for this is that I have just recently started a new job. I have moved on from my previous entrepreneurial role in mobile promotions to yet another start up. A close friend of mine started his own company about six months or so ago and I have officially joined him. I am the newest member to the team and I am extremely looking forward to it. In my new role, I’ll be playing the part of Director of Sales and Strategy for Ifficient Interactive. What is Ifficient you may ask?

Interactive Efficiency! At ifficient, we’re trying to change the way interactive business is conducted by making our clients budget work efficiently. There are a large number of companies out there that are currently purchasing media without optimizing or even knowing where their offers/ads are being placed. I’m looking forward to taking an extremely transparent role and working with my clients to help them understand where their offers are placed and how they’ve been optimized.

I’m also looking forward to bring my mobile experience to the table. In the coming months we plan on extending our services to this piece of the industry so expect to see some cool things coming in the months to come!
If you would like to learn more about Ifficient visit us here or contact me via LinkedIn.
Off to Staples for office supplies!
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November 19th, 2007 at 9:01 am
Congratulations, Greg! So how do you pronounce Ifficient? Is it the same as “efficient,” or is the “I” pronounced as it is in “iPhone?”
November 19th, 2007 at 8:20 pm
Thanks! You actually pronounce the I just as you said it. Like “iphone”. It is I-fficient or phonetically it would be eye-fish-ent!
It represents “interactive efficiency”
November 29th, 2007 at 1:11 am
[…] of recent, in my new position I was putting a presentation together and had to create a logo with a transparent background. I […]
December 17th, 2007 at 7:15 pm
[…] been using Leopard I’ve been waiting to try the new Back To My Mac feature. Well, if you read my post last month you would know that I am with a new company, Ifficient. What does that mean? With my new position […]
January 14th, 2008 at 8:30 pm
[…] November I started working for a new company. I even wrote a post talking about it called, “Starting up…the ifficient way!” Well, we are on an online interactive agency focusing on lead generation. If you’re in […]
January 15th, 2008 at 1:06 pm
Nicely done, foo. Congrats on all the success you are rocking.