Starting Up…The Ifficient Way

November 7th, 2007 | Online, Personal

As you may have noticed my posting frequency has not been up to its normal standards the last couple of days. The reason for this is that I have just recently started a new job. I have moved on from my previous entrepreneurial role in mobile promotions to yet another start up. A close friend of mine started his own company about six months or so ago and I have officially joined him. I am the newest member to the team and I am extremely looking forward to it. In my new role, I’ll be playing the part of Director of Sales and Strategy for Ifficient Interactive. What is Ifficient you may ask?

Interactive Efficiency! At ifficient, we’re trying to change the way interactive business is conducted by making our clients budget work efficiently. There are a large number of companies out there that are currently purchasing media without optimizing or even knowing where their offers/ads are being placed. I’m looking forward to taking an extremely transparent role and working with my clients to help them understand where their offers are placed and how they’ve been optimized.

I’m also looking forward to bring my mobile experience to the table. In the coming months we plan on extending our services to this piece of the industry so expect to see some cool things coming in the months to come!

If you would like to learn more about Ifficient visit us here or contact me via LinkedIn.

Off to Staples for office supplies!

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6 Responses to “Starting Up…The Ifficient Way”

  1. SpicePuppy Says:

    Congratulations, Greg! So how do you pronounce Ifficient? Is it the same as “efficient,” or is the “I” pronounced as it is in “iPhone?”

  2. greg hickman Says:

    Thanks! You actually pronounce the I just as you said it. Like “iphone”. It is I-fficient or phonetically it would be eye-fish-ent! :)

    It represents “interactive efficiency”

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  6. Nicholas Says:

    Nicely done, foo. Congrats on all the success you are rocking.

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